Why Build Just One Blog When You Can Build Two? The Project 24 & Hobby Blog Strategy

So, you’re thinking about starting a hobby blog and searching for reviews on Income School’s Project 24, right?

Maybe you’re into gardening, knitting, cooking, photography, or restoring old cars. You’ve got something you genuinely love doing, and you want to turn that passion into a website that actually earns money through affiliate marketing.

Awesome!

But here’s a crazy idea I’ve been obsessing over recently: If you’re going to build one hobby blog, why on earth wouldn’t you build two?!

Think about it! You get to write about your favorite hobby on your main website, and then you turn the behind-the-scenes reality of building that site into a second blog!

And that second blog? It opens up a whole new world of affiliate marketing opportunities, lets you recommend blogging tools, and even sets you up to sell your very own digital products down the road!

Wait a second… One single hobby gives you enough raw experience for TWO blogs?!

Yep! And honestly, that’s where things get ridiculously fun. Let’s break down how this works!

What Is Income School’s Project 24? (And How It Fits Your Hobby)

If you’ve been researching how to start a hobby blog and monetize it through affiliate marketing, you’ve probably stumbled across Income School’s Project 24.

It’s one of the most famous online training programs designed to teach beginners how to build search-optimized niche websites, write helpful content, and earn passive income. They focus heavily on finding low-competition search queries, picking a profitable hobby or topic, and steadily building organic search traffic without getting bogged down in overly technical mumbo-jumbo.

It’s a solid blueprint for anyone wanting to take a hobby—whether it’s organic gardening, baking sourdough, or board games—and turn it into a real, structured blog.

Now, I’m not going to sit here and pretend I have some massive personal case study using Project 24 to hit $10,000 a month. That’s not my story.

What I do know is how online courses work, and how people search for them!

And when you take a course like Project 24 and actually apply its lessons to a real hobby site, you unlock a brilliant strategy that 99% of new bloggers completely miss.

Gardening, Knitting, or Cooking! Share What You Love!

Let’s say your main passion is gardening.

You launch your hobby blog. You write about growing massive heirloom tomatoes, planting spring bulbs, testing organic fertilizers, and figuring out what actually works in your backyard soil.

You take pictures. You share your failures and wins. You recommend a heavy-duty garden hose you’ve used for three years, or a pair of pruning shears that never rusts.

That’s your primary hobby blog!

You’re writing about something you genuinely care about, sharing real value with people who share your passion, and earning affiliate commissions when they buy the tools you recommend. Straightforward and fun, right?

Same thing if you’re obsessed with knitting (yarn reviews, custom patterns, tutorials) or outdoor cooking (smoker reviews, meat rubs, family recipes).

Your hobby is the subject. Your everyday experiences are the content.

And every single afternoon you spend enjoying your hobby, you unlock another authentic story worth publishing.

But wait! There’s a second story happening right under your nose that you’re probably ignoring.

Your Hobby Blog Is Secretly Creating Content for a SECOND Blog!

Think about everything you have to suffer through while building that gardening website:

• You buy a domain name and try to figure out DNS settings.
• You install WordPress and spend three hours picking a theme.
• You install 15 different plugins until your layout breaks (lol).
• You write your first 10 articles, struggle with SEO keywords, and refresh your traffic stats every five minutes.

Then, you start diving into a program like Income School’s Project 24 to learn how to structure your content better. You try their search response method, tweak your post titles, and test out new ways to monetize.

Now, here’s my question: Why wouldn’t you document THAT process too?!

Obviously, you shouldn’t publish your WordPress plugin setup on your gardening website. Someone looking for tomato-growing tips doesn’t care about your site speed or SEO tools!

That’s why you create Blog Number Two: Your Blogging Journey Blog.

• Blog #1: Your passionate hobby (Gardening, Knitting, Cooking).
• Blog #2: The raw, behind-the-scenes story of building and growing Blog #1!

One single experience gives you two completely different streams of content. How cool is that?!

People Search for Course Names, Not Just “How to Start a Blog”

Here’s a secret about affiliate marketing that most beginners don’t realize until months later.

When people decide they want to start a website, they don’t just search generic terms like “how to make a website.” Eventually, they discover specific training programs and start searching for exact names!

They search for:

• “Project 24 review”
• “Income School vs other blogging courses”
• “Is Project 24 good for hobby blogs?”
• “Best WordPress plugins for niche sites”

These searchers are ALREADY educated, motivated, and looking for real feedback!

If they land on your second blog, they won’t find a fake, copy-pasted sales pitch. Instead, they’ll see your raw, real-world journey of applying those exact strategies to your gardening blog!

You can share:

• What you learned from studying the course modules.
• Screenshots of your real site layout.
• How you brainstormed article ideas for your hobby.
• What worked, what failed, and what surprised you.

That’s a story nobody else can copy because it’s YOUR actual process.

And when you include your affiliate links for blogging tools, web hosting, or the courses you’re learning from, your second blog instantly turns into its own revenue stream!

Two Blogs Mean TWO Streams of Affiliate Income!

This is my favorite part of the entire setup. Your two blogs monetize completely different markets!

• Hobby Blog (Gardening): Earns affiliate commissions on pruning shears, soil testers, green houses, and gardening books.
• Journey Blog (Blogging): Earns affiliate commissions on WordPress tools, hosting services, keyword research tools, and blogging courses.

You never have to pretend you’ve tested something you haven’t. On both sites, you are simply sharing what you are actively using every single day!

A garden trowel that saved your back? Recommend it on Blog #1.

A WordPress plugin that made your images load faster? Share it on Blog #2.

Two different audiences. Two different product lines. One single person doing the work!

Double the Content? Chatting With ChatGPT Makes It Easy! (lol)

I know what you might be thinking: “Takeo, writing for ONE blog sounds hard enough. How am I supposed to write for TWO?!”

Relax! This is where AI becomes your absolute best friend.

Imagine coming inside after spending two hours working on your backyard garden. You sit down at your computer, open ChatGPT, and just start talking:

“Hey, I tried a weird pruning technique on my tomato plants today. I was terrified I’d ruin them, but here’s what happened…”

ChatGPT asks a couple of questions. You explain. It asks how the soil looked, and you tell the story.

Before you know it, you’ve got a fantastic, authentic draft for your gardening blog! You’re not staring at a blank screen trying to sound like a textbook writer. You’re just sharing what you love!

Then, ten minutes later, you switch over to your second blog topic:

“Hey ChatGPT, today I set up three new category pages on my gardening blog using what I learned about site structure. At first I messed up the menu links (lol), but here’s how I fixed it…”

Boom! Another quick conversation. Another authentic draft for your blogging journey site!

One hobby. Two blogs. Both powered by your real-life experiences, organized with ChatGPT.

That’s how AI was meant to be used!

What If You Turned Your Experience Into YOUR OWN Product?

As you keep running both blogs, something amazing happens.

You start mastering your own routine. You figure out how to organize your garden layout, or how to draft 5 blog posts a week using AI without losing your voice.

And eventually, your readers will start asking:

• “Hey, can I get a copy of that garden planning template you use?”
• “How exactly do you prompt ChatGPT to help write your posts so naturally?”

That’s the moment you realize: “Wait… I can turn this into MY OWN digital product!”

• On your hobby blog, you could sell a $15 printable Seasonal Planting Guide.
• On your blogging journey blog, you could sell a simple $19 guide showing beginners your exact AI blogging workflow!

This isn’t just a hypothetical theory—it’s literally what I did!

I got tired of doing tedious, repetitive tasks on my own blogs, so I started building custom WordPress tools and AI workflows with ChatGPT. Eventually, I realized other bloggers needed those exact same solutions.

So, I turned my personal workflows into digital products! You stop relying 100% on other people’s affiliate programs and become a digital product owner with 100% control over your business.

From Course Collector to Digital Creator

Let me be totally transparent with you for a second.

Years ago, I was the ultimate “course collector.” I bought endless blogging guides, affiliate marketing systems, and shiny software tools.

Every time a new course came out, I’d buy it, open the massive PDF or video portal, get completely overwhelmed by the 500 steps required, and close my laptop. I spent years collecting information instead of actually building things!

It wasn’t until I started using ChatGPT as my personal writing partner that everything clicked.

Instead of trying to memorize 100 SEO rules, I started having real conversations with AI, feeding it my actual experiences, failures, and voice. Suddenly, writing blog posts wasn’t a chore anymore—it was fun!

That’s why I created I DID IT! AI BLOGGING — Turn ChatGPT Into Your Personal Ghostwriter.

It’s a practical $19 digital guide that shows you step-by-step how to teach ChatGPT your real voice, extract stories from your daily life, and turn simple conversations into published blog posts for any topic.

Whether you’re building a gardening site, a knitting blog, or documenting your blogging journey, this guide shows you how to turn your raw experiences into content without getting stuck.

👉 Get I DID IT! AI BLOGGING — Turn ChatGPT Into Your Personal Ghostwriter ($19 USD)

Why Limit Yourself to One Story?

Starting a blog around a hobby you love is an incredible journey.

So why limit yourself to just one angle?

1. Blog #1: Share your hobby, write about what you love, and earn affiliate income on hobby gear.
2. Blog #2: Document your real-world blogging journey, review the tools and courses (like Project 24) you actually test, and earn affiliate income from blogging tools.
3. AI Partner: Use ChatGPT to turn your daily activities into authentic posts for both sites without spending hours staring at a blank screen.
4. Digital Products: Package your personal templates, planners, or AI workflows into simple digital products down the road!

All of this grows from one single hobby you’re already doing anyway!

Stop overcomplicating it. Pick your favorite hobby, open up ChatGPT, start sharing your first story, and go build your two-blog setup!

So… what hobby are you turning into your first blog today?